Genesis:

Poonch Land Pvt Ltd is a consortium working as a social entreprise of Poonch Land Pvt Ltd & GOT IT (Pvt. Ltd).Poonch Land Pvt Ltd was established in 2012 and since then is working as a Social Enterprise.

 

Objective

    “Tourism Promotion, Conservation and Development”

Wide scale partnerships formation to introduce Kashmir as a whole as a brand in domestic tourism market developing  destinations and village clusters on various identified  tourist circles diversifying choices reducing overtourism.

Grounding Principles

  • Tourism is a major social phenomenon in all societies driven by the natural urge of every human being for new experiences, and the desire to be purposefully engaged both for being educated & entertained to nurture conscious capitalism
  • Tourism is a promising engine of development which can significantly contribute to achieving people centered planetary sustainable development
  • Purposeful engagement of stakeholders that excites to play a leadership role, working for a bigger cause, is a unique culture, a convergence that attracts useful resources and retain the motivation

Conceptual Framework

  • Poonch land adopts the EAA (Eco-tourism Association Australia) definition of ecotourism,
“Ecologically sustainable tourism with a primary focus on experiencing natural areas that fosters environmental and cultural understanding, appreciation and conservation”

About Helix

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07 March 2019
07 March 2019
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